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Welcome to Pel & Co.

Remember when jewelry was more than just an accessory? When it captured a moment, a memory to hold forever? At Pel & Co, we create pieces that embody those unforgettable moments—crafted with intention, filled with meaning, and made to last a lifetime. Let’s turn memories into timeless treasures.

Make. It. Meaningful.

Handcrafted. Never Mass-Produced.

We craft every piece to order—personal, meaningful, and never mass-produced.

Luxury Without the Markup

The same fine gemstones and techniques as high-end brands, without inflated prices.

Made for You. Crafted to Last.

Choose from our ready-made designs or create a fully custom piece.

Why Pel & Co

100% Handcrafted Luxury. 0% Mass-Produced.

After 20 years in the jewelry industry, Pel saw firsthand how the landscape was changing. Mass production was overtaking artistry, and meaningful connections were being replaced by inflated prices. Recognizing the need for a shift, she created Pel & Co.

At Pel & Co, we handcraft every piece to order, using premium gemstones and expert craftsmanship—without the high markup. Whether marking a milestone or celebrating a love story, we create jewelry that’s as meaningful as it is timeless.

Create Your Own Piece

Custom, Without the Cost Misconception

Think custom means expensive? Not here. Because we source our own gemstones and craft every piece in-house, you get bespoke, one-of-a-kind jewelry without the traditional markup. Whether you're designing an engagement ring, reimagining a family heirloom, or creating something truly unique, we make luxury attainable