There Really Are No Limits at Pel & Co.
30+ years jewelry expertise
Trusted by private clients and jewelers
Complex custom work welcome
Designed from scratch â never templates.
How It Works
1. Share your idea or inspiration with our expert designers.
2. We understand your design and give you a quote
3. Secure Design Deposit which wll be applied towards the final cost of the piece.
4. Review CAD before production.
âI came in with just a few old photos of my fatherâs pocket watch. Pel & Co transformed it into a stunning necklace with diamonds and a ruby. It was more beautiful than I imagined.â
â Emily R. â
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Why Clients Trust Pel & Co for Custom Design
- Over 30 years in the jewelry industry â from design to production.
- Work with luxury-grade gemstones and diamonds.
- Trusted by private clients and fellow jewelers for complex custom work.
- Every design created from scratch â never templates.
- Handcrafted in Los Angeles with expert craftsmanship.
- Direct sourcing allows exceptional quality without traditional markup.
The Problem:
Why Settle for Off-the-Shelf?
Most jewelry stores offer the same thing - diamond engagement rings, diamond wedding bands, and maybe a few birthstone pieces. Even when stores say âcustom,â most jewelry is still cookie-cutter - choose a few options, and itâs the same design repeated.
If you want something truly personal, your options feel⌠limited.
The Pel & Co Solution:
Pel & Co is different. With over 30 years in the industry, our founder saw mass production take over, prioritizing quantity over story. Here, every piece is truly yours - original and designed from your ideas. Handcrafted in the U.S., your jewelry tells a story no one else could replicate.
At Pel & Co, custom is truly custom made, truly yours.
Ways We Bring Ideas to Life
Our custom process is ideal for clients seeking meaningful, one-of-a-kind jewelry rather than off-the-shelf designs.
From Idea to Reality
Frequently Asked Questions
What is personalized jewelry?
Personalized jewelry is custom-made to reflect your story, style, or milestone. At Pel & Co., each piece is crafted to capture meaningâthrough engraved initials, birthstones, or an entirely custom design.
Can I design my own personalized jewelry at Pel & Co.?
Yes. Our artisans work with you to bring your vision to lifeâfrom sketches and inspirations to heirloom-quality jewelry crafted in the USA. You can personalize gemstones, metals, engravings, or create a completely custom piece.
How long does it take to make personalized jewelry?
We want your custom personalized jewelry experience to feel as special as the piece itself. Typically, youâll have your finished design in your hands within 10 days after we finalize everything together. But since every creation is unique, timing can vary. Hereâs a simple look at what to expect:
Design: As long as it takes to get it just right
We move at your pace. Some customers find their dream design in just a few messages, while others enjoy refining and evolving their ideas with us over weeks or even months. The important part? Making sure you love it completely.
Production: About 7-10 days.
Once you give us the green light, we bring your design to life with expert craftsmanship, every detail finished by hand. When your piece is ready, weâll send you photos so you can give it your final approval before itâs shipped.
Shipping: Fast and reliable
For U.S. orders, FedEx, UPS, DHL or USPS shipping, arriving in just 1 to 3 days. For international deliveries, we use DHL Worldwide Express, which usually takes about a week. Occasionally, customs may add some extra time, but we keep a close eye on every shipment until it reaches you safely.
Is personalized jewelry more expensive?
Not necessarily. Pel & Co. creates personalized jewelry directly in-house without traditional markups, so you can own a one-of-a-kind, handcrafted piece made with fine materials at a fair price.
Do you offer consultations for custom jewelry?
Yes! We offer personalized consultations via phone, chat, or video calls to bring your vision to life. Our experts guide you through gemstone selection, design options, and material choices.
Can I use my own gemstones or family heirlooms?
Absolutely! Pel & Co. can incorporate your existing stones or heirloom pieces into your custom design, transforming them into a unique, wearable creation.
How much will my custom piece cost?
Every custom creation at Pel & Co. is as unique as your story, so pricing varies based on the design, materials, and complexity of your vision. Because we craft everything by hand here in the USA - from classic rings to bold, one-of-a-kind pieces that go beyond traditional styles - you can expect a personalized quote tailored just for you.
We work closely with you to find the perfect balance between your dream design and your budget, whether itâs a striking statement piece or a subtle, meaningful treasure. Ready to explore whatâs possible? Reach out, and letâs start designing something truly yours.
Is my custom piece made in the USA?
Yes! Every Pel & Co. custom design is handcrafted in our U.S.-based workshop with expert care and fine materials.
What types of custom jewelry can I create?
From rings and necklaces to bracelets, brooches, and unique statement pieces, thereâs virtually no limit. If you can imagine it, we can craft it.
When do I get to see a design? Do I have to pay first?
We want you to feel completely confident and inspired before moving forwardâso chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.
To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and youâre fully involved every step of the way.
What gemstone and diamond options do you offer?
At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. Thatâs why we offer a wide range of high-quality gemstones and diamondsâboth natural and lab-grownâwith the same standards youâd expect from luxury brands.
From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, weâre ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just askâchances are we can source it or recommend a stunning alternative.
Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.
What if I want to make changes after the design is approved?
We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. Weâll always communicate clearly along the way.
Do you offer financing or payment plans?
We understand that custom jewelry is a meaningful investment. Please ask about our payment optionsâwe want to help make your dream piece accessible.
Can you replicate or redesign an existing piece?
Absolutely. Whether you want to update a family heirloom or recreate a design you love, weâll work closely with you to bring that vision to life with fresh craftsmanship.
Are your custom pieces ethically sourced?
Yes, all diamonds and gemstones are sourced in compliance with U.S. FTC guidelines. Each piece is handcrafted in the USA, ensuring quality, authenticity, and responsible sourcing.
How do I know the final piece will look like the design?
We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.
Is it safe to order custom jewelry online?
Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.
What if I donât like the finished piece?
We work hard to get it right, and we communicate with you throughout the process. If thereâs ever an issue, please reach out â we want you to love your jewelry and will work with you to make it right.
Youâll Love Working With Us IfâŚ
- You want jewelry that tells a story â not something mass-produced.
- You have an idea, memory, or inspiration you want brought to life.
- You value craftsmanship and collaboration.
- You want guidance from experienced jewelers.
- Youâre open to creative possibilities.
You donât need a perfect idea - just a starting point.