We Specialize in ‘Oh My God, It’s Perfect.’
Let’s create the piece they’ll never forget.
Let’s create the ring you’ve been dreaming of.
Tired of searching for the perfect ring or gift? We’ll make it — just for you. Custom fine jewelry, handcrafted to your vision, and tailored to your budget.
Why Custom With Pel & Co?
Most people think custom jewelry is complicated or expensive. At Pel & Co, we make it personal, easy, and more affordable than you’d think.
Tailored to Your Budget – Whether it's $800 or $8,000, we’ll design something meaningful.
Made to Last – Luxury-level craftsmanship, heirloom materials, no shortcuts.
Designed Around You – We start with your story, not a template.
Stress-Free Process – We'll guide you through every step with clarity and care.
“You turned just an idea into a stunning piece. The updates came exactly when I needed them — and the final ring blew me away.”
— Rachel L. ★★★★★
How It Works
1. Share Your Vision
Tell us what you’re imagining — a style, a gemstone, a love story. We’re here to listen.
2. Design With Us
We’ll collaborate on a one-of-a-kind design, using sketches, CAD, and curated gemstones or diamonds.
3. Approve & Craft
Once you give the green light, our jewelers handcraft your piece with precision and care.
4. Delivered With Love
You’ll receive photos of the finished piece, then we’ll ship it to your door in a gift-ready box.
“I came in with just a few old photos. You recreated my husband’s lost wedding band for our anniversary — it was perfect.”
— Emily R. ★★★★★
What Goes Into the Price?
We design around your budget — not the other way around.
Your piece will often cost no more than something off the shelf, but it’ll mean a whole lot more.
Ready to Create Your Perfect Piece?
Let’s bring your vision to life with care, expertise, and a price that works for you.