Truly Custom Made. Jewelry Beyond Diamonds & Rings
From heirlooms to unique creations - if you can imagine it, we can make it. Handcrafted in the USA.
When your vision doesn’t fit the jewelry store mold
Beyond the Rings
Our customers have transformed memories and passions into jewelry: a ring from a grandmother’s antique silver tray, a sphinx necklace honoring a beloved cat, even a necklace inspired by a magazine’s editorial spread
Diamond Dome Dangles
She dreamed of elegant dangle earrings crowned with a sparkling diamond dome. We designed and crafted them to capture her vision, a perfect blend of movement, brilliance, and timeless style.
Memories in Bloom Gold Urn Necklace
Inspired by the delicate flower on her mother’s favorite lamp, we designed an urn necklace to hold her most precious memories close to her heart.
Heritage Coat of Arms
A customer wanted to carry their family legacy in a unique way. We transformed their family coat of arms into a custom pendant crafted in gold and emerald, turning history into a wearable symbol of pride and connection.
Paisley Dreams with Platinum & Emerald Earrings
From a screenshot of assorted paisley patterns, we brought her vision to life in platinum and vivid emeralds, turning intricate motifs into wearable art.
From Tattoo to Treasure - A Fairy-Tale Disney Pendant in 18K Gold
A client’s love for Disney brought to life. Inspired by their tattoo design, we crafted a multi-dimensional pendant in rich 18K gold, capturing the magic in every detail.
Blooming Brilliance Custom Brooch
A customer with a love for brooches wanted something truly unique. Inspired by a tulip, we designed a custom brooch featuring vibrant sapphire and sparkling diamonds, creating a piece that feels both floral and timeless.
Inspired Online, Perfected in Diamonds
A customer fell in love with this design online and dreamed of making it their own. We recreated it with a hand-selected diamond, capturing the essence of the original while creating a piece that will last a lifetime.
From Industry Inspiration to Sparkling Art
A client in the fiber optics industry wanted to incorporate the essence of his work into a necklace he already owned. We enhanced it with carefully placed diamonds, turning a meaningful piece into a dazzling statement of both personal and professional inspiration.
Antique Inspiration, Modern Elegance
A customer who adores antique rings fell in love with this rose gold engagement ring and matching wedding band featuring sparkling diamonds. We recreated the set to honor the timeless charm of antique design.
Triple the Luck: Custom 7 Pendant
A customer loved the charm of the number 7 and shared a photo clipping as inspiration. We transformed it into a custom triple-7 pendant in gold, turning a simple symbol into a meaningful piece.
Spin of Brilliance
A customer spotted this intriguing wrap ring online and wanted a custom version. We recreated it in platinum and diamonds, crafting a design that reveals something new and captivating from every angle.
Why Settle for Off-the-Shelf?
The Problem:
Most jewelry stores offer the same thing - diamond engagement rings, diamond wedding bands, and maybe a few birthstone pieces. Even when stores say “custom,” most jewelry is still cookie-cutter - choose a few options, and it’s the same design repeated.
If you want something truly personal, your options feel… limited.
The Pel & Co Solution:
Pel & Co is different. With over 25 years in the industry, our founder saw mass production take over, prioritizing quantity over story. Here, every piece is truly yours - designed from your ideas, dreams, or heirloom pieces, not a cookie-cutter template. Handcrafted in the U.S., your jewelry tells a story no one else could replicate.
At Pel & Co, custom is truly custom made, truly yours.
More Stories We Love
Every piece has a story. These are some of some our favorites.
From Grandmother’s Antique Tray → A Ring Worn Every Day
Our customer brought in her grandmother’s silver tray - a family treasure that had been sitting in a cabinet for decades. We incorporated its ornate design into a custom ring she now wears every day, keeping her grandmother’s memory close.
A Sphinx Pendant for a Beloved Cat
What started as a photo of a cherished companion became a one-of-a-kind piece of art. Crafted in 18k gold with opal eyes, this pendant captures his unique spirit - a treasure to wear close to the heart every day.
For the Love of Rams Statement Showpiece
A customer with a passion for rams wanted a bold, sculptural piece. We created a heavy, detailed gold rams-head showpiece, designed to capture the strength, majesty, and character of this magnificent animal.
Sports Pride
A devoted baseball fan wanted a personalized signet ring that celebrates team spirit. We crafted a custom gold signet ring featuring a rich amethyst, combining bold design with meaningful personalization.
Shield of Elegance
A customer with a love for shields wanted a bold, striking ring. We designed a custom ring featuring a vibrant blue sapphire accented with shield-cut diamonds, creating a piece that’s both powerful and elegant.
Corporate Logo, Elevated
A client wanted their company logo transformed into jewelry, and we created two stunning versions: made with ruby, black and white diamonds. Corporate symbol to life with elegance and craftsmanship.
Floating Diamond Necklace
A customer wanted something truly extraordinary. We designed a unique floating diamond necklace that feels weightless and mesmerizing.
From Editorial Fantasy to Your Jewelry Box
She fell in love with a design she spotted in a French fashion editorial - a breathtaking combination of Colombian emeralds and diamonds. We brought her vision to life, recreating the piece with the same elegance and brilliance, tailored just for her.
Liquid Lava Ring
A customer wanted a ring that feels as dynamic and flowing as molten lava. We crafted a unique gold ring with a fluid, sculptural design, capturing the movement and energy of liquid lava in wearable form.
How It Works
1. Book a Free Consultation - Share your ideas and inspiration with our expert designers.
2. Receive a Personalized Quote - We’ll provide a detailed estimate for your truly custom design.
3. Secure Your Design with $100 - Lock in your project once you love the quote.
4. See Your Design in 3D & Delivery - CAD renderings are created, and your finished piece is handcrafted in the USA.
“I came in with just a few old photos of my father’s pocket watch. Pel & Co transformed it into a stunning necklace with diamonds and a ruby. It was more beautiful than I imagined.”
— Emily R. ★★★★★
Get Started Now for Just $100. Create a Truly Custom Piece
Your design deposit lets our expert designers bring your vision to life with a 3D CAD rendering and is fully applied to your finished piece. Prefer to explore first? Book a free consultation and share your ideas before committing - either way, your custom jewelry story starts here.
Frequently Asked Questions
How long does a custom piece take?
We want your custom jewelry experience to feel as special as the piece itself. Typically, you’ll have your finished design in your hands within 10 days after we finalize everything together. But since every creation is unique, timing can vary. Here’s a simple look at what to expect:
Design: As long as it takes to get it just right
We move at your pace. Some customers find their dream design in just a few messages, while others enjoy refining and evolving their ideas with us over weeks or even months. The important part? Making sure you love it completely.
Production: About 7-10 days.
Once you give us the green light, we bring your design to life with expert craftsmanship, every detail finished by hand. When your piece is ready, we’ll send you photos so you can give it your final approval before it’s shipped.
Shipping: Fast and reliable
For U.S. orders, FedEx, UPS, DHL or USPS shipping, arriving in just 1 to 3 days. For international deliveries, we use DHL Worldwide Express, which usually takes about a week. Occasionally, customs may add some extra time, but we keep a close eye on every shipment until it reaches you safely.
How much will my custom piece cost?
Every custom creation at Pel & Co. is as unique as your story, so pricing varies based on the design, materials, and complexity of your vision. Because we craft everything by hand here in the USA - from classic rings to bold, one-of-a-kind pieces that go beyond traditional styles - you can expect a personalized quote tailored just for you.
We work closely with you to find the perfect balance between your dream design and your budget, whether it’s a striking statement piece or a subtle, meaningful treasure. Ready to explore what’s possible? Reach out, and let’s start designing something truly yours.
Is my custom piece made in the USA?
Yes! Every Pel & Co. custom design is handcrafted in our U.S.-based workshop with expert care and fine materials.
When do I get to see a design? Do I have to pay first?
We want you to feel completely confident and inspired before moving forward—so chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.
To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and you’re fully involved every step of the way.
What gemstone and diamond options do you offer?
At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. That’s why we offer a wide range of high-quality gemstones and diamonds—both natural and lab-grown—with the same standards you’d expect from luxury brands.
From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, we’re ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just ask—chances are we can source it or recommend a stunning alternative.
Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.
What if I want to make changes after the design is approved?
We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. We’ll always communicate clearly along the way.
Do you offer financing or payment plans?
We understand that custom jewelry is a meaningful investment. Please ask about our payment options—we want to help make your dream piece accessible.
Can you replicate or redesign an existing piece?
Absolutely. Whether you want to update a family heirloom or recreate a design you love, we’ll work closely with you to bring that vision to life with fresh craftsmanship.
How do I know the final piece will look like the design?
We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.
Is it safe to order custom jewelry online?
Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.
What if I don’t like the finished piece?
We work hard to get it right, and we communicate with you throughout the process. If there’s ever an issue, please reach out — we want you to love your jewelry and will work with you to make it right.
Ready to Make Your Idea Real?
We’ve transformed antique trays, pet portraits, and magazine clippings into timeless jewelry. Whatever your inspiration, we’ll design a piece that’s uniquely yours.