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The Pel & Co Standard: Authentic Diamonds & Gemstones, 100% U.S. FTC Compliant

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The Romance of French Pavé

Inspired by Belle Époque artistry, our French pavé halo ring captures the glow of memories meant to last forever.

Discover French Pavé

"After dealing with so many mass-market jewelers, Pel & Co was a refreshing change. Their craftsmanship is impeccable, and every detail feels carefully considered. The ring I received exceeded all my expectations. It’s truly one of a kind."

Olivia M.
New York, NY

Why Pel & Co

100% Handcrafted Luxury. 0% Mass-Produced.

In a world of mass production, we believe fine jewelry should still feel personal. Every piece we create is made to order—using premium gemstones, intentional design, and heirloom-level craftsmanship.

No inflated markups. No shortcuts. Just timeless, custom jewelry designed to celebrate life’s most meaningful moments.

Discover the Difference
Oval cut three stone diamond engagement ring with romantic charm with green gemstone center 14k yellow gold
Paraiba Tourmaline Rings
Cushion cut 3 stone engagement ring with soft corners and vintage charm.
Alexandrite Rings
Colombian Green Emerald pear shaped 3 stone engagement ring with elegant diamond side stones.
Colombian Emerald Rings
A 14k yellow gold three stone round engagement ring with a brilliant round emerald center diamond and two round side stones.
Emerald Rings
Pear shaped ruby and french pave diamond ring.
Ruby Rings
Emerald cut 3 stone engagement ring with pink gemstone and diamond accents.
Pink Sapphire Rings
Nature inspired ring featuring princess cut blue sapphires and round diamonds for a magical, color-shifting effect.
Blue Sapphire Rings
Pear shaped yellow sapphire and french pave diamond ring.
Yellow Sapphire Rings
9 stone alternating marquise sapphire and diamond ring in 14K gold, a unique gemstone anniversary band for her.
Anniversary and Wedding Bands
Green gemstone earrings with gold

Create Your Own Piece

Truly Custom, Made for You

At Pel & Co., custom doesn’t mean choosing from preset designs — it means starting from scratch. Whether you bring us a sketch, a magazine clipping, or just an idea you’ve been dreaming about, we’ll transform it into a piece of fine jewelry as unique as your story. Using the same gemstones luxury houses covet, we craft heirloom-quality designs, made entirely in the USA.

Start Your Custom Design