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The Pel & Co Standard: Authentic Diamonds & Gemstones, 100% U.S. FTC Compliant

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Hello, Gorgeous Colors

Fresh gemstone hues, ready to brighten your every day.

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"I can’t believe the difference working with Pel & Co. makes. It felt so good to actually talk to real people who truly care. They went above and beyond to help me, and every detail of my ring is so precise. I never expected this kind of experience from an online jeweler — they’re just wonderful people to work with."

Nancy G.
Brandon, FL

Jewelry Spotlight

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Pel & Co Prestige Gemstones, US FTC compliant, trusted by fine jewelers and clients worldwide
New

Pear Shape Alexandrite and Diamond Slider Pendant in 14K Gold

$859.00
pear shape paraiba tourmaline and diamond necklace for women by pel and co
 
pear shape paraiba tourmaline and diamond necklace for women by pel and co
teardrop solitaire paraiba tourmaline and diamond necklace for women by pel and co
Pel & Co Prestige Gemstones, US FTC compliant, trusted by fine jewelers and clients worldwide
New

Pear Shape Paraiba Tourmaline and Diamond Slider Pendant in 14K Gold

$859.00
pear shape black opal and diamond necklace for women by pel and co
 
pear shape black opal and diamond necklace for women by pel and co
teardrop solitaire black opal and diamond necklace for women by pel and co
Pel & Co Prestige Gemstones, US FTC compliant, trusted by fine jewelers and clients worldwide
New

Pear Shape Black Opal and Diamond Slider Pendant in 14K Gold

$859.00
pear shape blue opal and diamond necklace for women by pel and co
 
pear shape blue opal and diamond necklace for women by pel and co
teardrop solitaire blue opal and diamond necklace for women by pel and co
Pel & Co Prestige Gemstones, US FTC compliant, trusted by fine jewelers and clients worldwide
New

Pear Shape Blue Opal and Diamond Slider Pendant in 14K Gold

$859.00

Why Pel & Co

100% Handcrafted Luxury. 0% Mass-Produced.

In a world of mass production, we believe fine jewelry should still feel personal. Every piece we create is made to order—using premium gemstones, intentional design, and heirloom-level craftsmanship.

No inflated markups. No shortcuts. Just timeless, custom jewelry designed to celebrate life’s most meaningful moments.

Discover the Difference

Shop Jewelry by Category

Oval cut three stone diamond engagement ring with romantic charm with green gemstone center 14k yellow gold
Paraiba Tourmaline Rings
Cushion cut 3 stone engagement ring with soft corners and vintage charm.
Alexandrite Rings
Marquise cut 3 stone engagement ring with elegant taper.
Colombian Emerald Rings
A 14k yellow gold three stone round engagement ring with a brilliant round emerald center diamond and two round side stones.
Emerald Rings
Pear shaped ruby and french pave diamond ring.
Ruby Rings
Emerald cut 3 stone engagement ring with pink gemstone and diamond accents.
Pink Sapphire Rings
Nature inspired ring featuring princess cut blue sapphires and round diamonds for a magical, color-shifting effect.
Blue Sapphire Rings
Pear shaped yellow sapphire and french pave diamond ring.
Yellow Sapphire Rings
9 stone alternating marquise sapphire and diamond ring in 14K gold, a unique gemstone anniversary band for her.
Anniversary and Wedding Bands
Green gemstone earrings with gold

Create Your Own Piece

Truly Custom, Made for You

At Pel & Co., custom doesn’t mean choosing from preset designs — it means starting from scratch. Whether you bring us a sketch, a magazine clipping, or just an idea you’ve been dreaming about, we’ll transform it into a piece of fine jewelry as unique as your story. Using the same gemstones luxury houses covet, we craft heirloom-quality designs, made entirely in the USA.

Start Your Custom Design