Pel & Co. | Fine Luxury Jewelry with Diamonds and Gemstones

Custom brooch with diamonds and gemstone from Pel & Co

The Pel & Co. Difference

Timeless Craft. Personal Meaning. Truly Custom.

Luxury with Meaning

Whether you’re choosing from our made-to-order collection or creating a custom piece, every Pel & Co. design is crafted with intention, using the same gemstones and craftsmanship trusted by luxury brands.

Design Your Own

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Woman wearing a 3 stone Asscher engagement ring with vintage flair featuring a ruby center.

Made-to-Order

Explore timeless designs from our collection, each piece individually crafted when you order, using the same fine materials found in luxury houses.

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Custom solitaire engagement ring with oval diamond center in white gold

Custom Made Simple

You bring the idea. We’ll include one of our gemstones—on us, up to a $500 value—when you create your custom setting.

Start My Design

Crafted in Los Angeles

Every Pel & Co. creation is made by master jewelers in our Los Angeles workshop, blending artistry, precision, and lasting beauty.

Learn Our Story

Woman wearing a cushion cut 3 stone ring with romantic styling featuring red gemstone and diamonds.

Our Jewelry, Your Way

Whether you fall in love with one of our made-to-order designs or want something that exists nowhere else, every Pel & Co. piece is created with intention — to honor your story.

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Made-to-Order Favorites

Handcrafted when you order - designed to last a lifetime.

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Pear shaped colombian emerald and french pave diamond ring.

Halo ring with diamond french pave band.

Woman wearing pear shaped alexadrite halo ring with diamonds.

2 Carats Pear Shape Colombian Emerald French Pave Diamond Halo Ring in 14k Gold

$1,250.00

Yellow gold bezel set red ruby and diamond necklace for women custom jewelry by Pel & Co

Diamond necklace with a red gemstone pendant set in white gold, custom crafted by Pel & Co.

Gold necklace with a red ruby gemstone pendant for women.

6.50 Carats Emerald Cut Ruby and Diamond Bezel Pendant in 14k Gold

$999.00

9 stone gemstone anniversary ring with alternating diamonds and gemstones in yellow gold.

Ladies diamond anniversary band with nine stones, featuring a mix of gemstones and lab diamonds.

Nine stone anniversary diamond ring for women with vibrant gemstones and white diamonds.

Alternating Baguette Ruby and Round Diamond Half Eternity Ring Band in 14k Gold

$629.00

Cushion cut 3 stone engagement ring with soft corners and vintage charm.

Cushion shaped engagement ring with brilliant diamonds and pink gemstone.

Woman wearing a cushion cut 3 stone ring with romantic styling featuring pink gemstone and diamonds.

3.25 Carats Cushion Cut Lab Grown Pink Sapphire and Kite Diamond Ring in 14k Gold

$799.00

Featuring

Custom Jewelry by Pel & Co.

Not just custom—completely yours. Share an idea, sketch, or dream, and we’ll transform it into heirloom-quality jewelry hand-crafted in the USA.

Explore Custom

"I can’t believe the difference working with Pel & Co. makes. It felt so good to actually talk to real people who truly care. They went above and beyond to help me, and every detail of my ring is so precise. I never expected this kind of experience from an online jeweler — they’re just wonderful people to work with."

Nancy G.

Brandon, FL