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The Signature Event — $75 off $500+, $150 off $1000+, $300 off $2000+. Shop timeless fine jewelry today. Shop Now.

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Personalized custom jewelry featuring south sea pearl ring with diamonds. Custom design your own ring by Pel & Co

Featuring

Custom Jewelry by Pel & Co.

Not just custom—completely yours. Share an idea, sketch, or dream, and we’ll transform it into heirloom-quality jewelry hand-crafted in the USA.

"I can’t believe the difference working with Pel & Co. makes. It felt so good to actually talk to real people who truly care. They went above and beyond to help me, and every detail of my ring is so precise. I never expected this kind of experience from an online jeweler — they’re just wonderful people to work with."

Nancy G.
Brandon, FL

Why Pel & Co

100% Handcrafted Luxury. 0% Mass-Produced.

In a world of mass production, we believe fine jewelry should still feel personal. Every piece we create is made to order—using premium gemstones, intentional design, and heirloom-level craftsmanship.

No inflated markups. No shortcuts. Just timeless, custom jewelry designed to celebrate life’s most meaningful moments.