Maybe it’s the sparkle that reminds you of your mother’s hands, or the ring you held during a quiet promise. At Pel & Co., we believe jewelry should do more than shine—it should hold memory, meaning, and emotion. Whether you’re marking an anniversary, honoring someone you love, or creating a future heirloom, we’re here to help you make it unforgettable.
Handcrafted. Never Mass-Produced.
We craft every piece to order—personal, meaningful, and never mass-produced.
Luxury Without the Markup
The same fine gemstones and techniques as high-end brands, without inflated prices.
Made for You. Crafted to Last.
Choose from our ready-made designs or create a fully custom piece.

Why Pel & Co
100% Handcrafted Luxury. 0% Mass-Produced.
In a world of mass production, we believe fine jewelry should still feel personal. Every piece we create is made to order—using premium gemstones, intentional design, and heirloom-level craftsmanship.
No inflated markups. No shortcuts. Just timeless, custom jewelry designed to celebrate life’s most meaningful moments.
Featured Collection
“Pel & Co made the entire process feel effortless and personal. From our first consultation to the final ring in my hand, I knew this was truly made just for me. The quality and craftsmanship blew me away — and the price was surprisingly fair. This isn’t just jewelry; it’s a family heirloom in the makinng
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“I wanted a ring that told our story, not something off the shelf. Pel & Co took my vision and crafted a piece that exceeded every expectation. Their expertise and patience made custom jewelry approachable and affordable. Thank you, thank you, thank you!
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“You guys are incredible — so transparent, responsive, and genuinely passionate about creating something meaningful. The lab-grown gemstone you recommended was absolutely stunning and fit our budget perfectly. I can’t recommend Pel & Co enough if you want a piece as unique as your love story.
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Create Your Own Piece
Custom Jewelry—Without the Markup
Think custom means expensive? Not with us. By sourcing our own gemstones and crafting each piece in-house, we offer truly bespoke jewelry—without the traditional retail markup.
Whether you're designing a one-of-a-kind engagement ring, reimagining a family heirloom, or dreaming up something entirely new, we make meaningful luxury more accessible than ever.