This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $200 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
Woman wearing a cushion cut 3 stone ring with romantic styling featuring ruby and diamonds.

A Flame That Stays


Ruby captures July’s heat and the heart behind every milestone—bold, lasting, unforgettable.

Maybe it’s the sparkle that reminds you of your mother’s hands, or the ring you held during a quiet promise. At Pel & Co., we believe jewelry should do more than shine—it should hold memory, meaning, and emotion. Whether you’re marking an anniversary, honoring someone you love, or creating a future heirloom, we’re here to help you make it unforgettable.

Handcrafted. Never Mass-Produced.

We craft every piece to order—personal, meaningful, and never mass-produced.

Luxury Without the Markup

The same fine gemstones and techniques as high-end brands, without inflated prices.

Made for You. Crafted to Last.

Choose from our ready-made designs or create a fully custom piece.

Why Pel & Co

100% Handcrafted Luxury. 0% Mass-Produced.

In a world of mass production, we believe fine jewelry should still feel personal. Every piece we create is made to order—using premium gemstones, intentional design, and heirloom-level craftsmanship.

No inflated markups. No shortcuts. Just timeless, custom jewelry designed to celebrate life’s most meaningful moments.

Pel & Co made the entire process feel effortless and personal. From our first consultation to the final ring in my hand, I knew this was truly made just for me. The quality and craftsmanship blew me away — and the price was surprisingly fair. This isn’t just jewelry; it’s a family heirloom in the makinng

Sarah M.

I wanted a ring that told our story, not something off the shelf. Pel & Co took my vision and crafted a piece that exceeded every expectation. Their expertise and patience made custom jewelry approachable and affordable. Thank you, thank you, thank you!

Daniel R

You guys are incredible — so transparent, responsive, and genuinely passionate about creating something meaningful. The lab-grown gemstone you recommended was absolutely stunning and fit our budget perfectly. I can’t recommend Pel & Co enough if you want a piece as unique as your love story.

Emily K.

Create Your Own Piece

Custom Jewelry—Without the Markup

Think custom means expensive? Not with us. By sourcing our own gemstones and crafting each piece in-house, we offer truly bespoke jewelry—without the traditional retail markup.

Whether you're designing a one-of-a-kind engagement ring, reimagining a family heirloom, or dreaming up something entirely new, we make meaningful luxury more accessible than ever.