New Bands. Lasting Stories
From everyday elegance to once-in-a-lifetime vows, discover our newest collection of heirloom-worthy bands.
Why Pel & Co
100% Handcrafted Luxury. 0% Mass-Produced.
In a world of mass production, we believe fine jewelry should still feel personal. Every piece we create is made to order—using premium gemstones, intentional design, and heirloom-level craftsmanship.
No inflated markups. No shortcuts. Just timeless, custom jewelry designed to celebrate life’s most meaningful moments.
Create Your Own Piece
Let’s Make Something Meaningful
Sometimes, you just can’t find the perfect piece that truly captures all your feelings. Sometimes, you need to create it from scratch. Custom heirloom jewelry shouldn’t feel out of reach. Whether you’re dreaming up your ideal engagement ring, surprising someone with an anniversary band, or giving new life to a family treasure, we’re here to guide you.
Your joy is our greatest reward. When you’re happy, we’re happy.