Welcome to Pel & Co.
Luxury with Meaning
Remember when jewelry meant more than a sparkle?
A gift from mom. A promise kept. A memory passed down.
Pel & Co. was founded to bring that feeling back—to create fine jewelry that carries emotion, craftsmanship, and legacy in every detail.
For over 30 years, the same hands behind the finest jewelers have crafted exquisite pieces for the industry, using the same heirloom-quality gemstones and meticulous craftsmanship. Along the way, we noticed a shift: mass production began replacing artistry.
So we chose a different path.
Pel & Co. exists to restore what truly matters—jewelry with heart, made by the same master jewelers who have served the industry for decades. Every piece is handcrafted in Los Angeles using the same stones, the same hands, and the same dedication to craftsmanship—now creating meaningful jewelry that celebrates your story.
Our Philosophy
We believe luxury shouldn’t be distant — it should feel personal.
That’s why we craft each piece one at a time, made-to-order or fully custom, ensuring the jewelry you wear reflects the life you live.
>Made-to-Order - Each design is created when you order, never mass-produced.
>Custom Made Simple - You bring the idea, and we bring the gemstone - complimentary value on select in-house gems.
>Crafted in Los Angeles - Every piece is made in-house by artisans who care deeply about their craft.
Our goal is simple: to create fine jewelry with a soul.
Our Founder’s Vision
After more than 30 years in the fine jewelry industry—partnering with global luxury houses, overseeing design and development, and sourcing the finest gemstones—our founder saw how much meaning was being lost in modern jewelry.
Pel & Co. was created to restore true luxury: custom, handcrafted fine jewelry that celebrates personal stories. Each piece is made by master jewelers in Los Angeles, using heirloom-quality gemstones and precious metals, honoring craftsmanship, connection, and the memories our customers carry in every piece.
Luxury with Meaning.
Whether you’re choosing from our made-to-order designs or creating something entirely your own, every Pel & Co. piece is crafted with care and intention.