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Welcome to Pel & Co.

Remember when jewelry meant more than a sparkle? A gift from mom, a promise kept, a memory passed down.

At Pel & Co, we’re bringing that feeling back—crafting custom fine jewelry with intention, emotion, and heirloom-worthy beauty.

Make. It. Meaningful.

The Story Behind Pel & Co

After over 20 years in the fine jewelry industry, we witnessed the shift—away from meaning, away from memory. Jewelry was becoming mass-produced, losing the heart it once held.

Pel & Co. was founded to bring back what matters: emotion, legacy, and true craftsmanship. Every piece is handcrafted to order in the USA using heirloom-quality gemstones and expert design—whether it’s a custom engagement ring, a reimagined family heirloom, or a one-of-a-kind piece made just for you.

We believe jewelry should tell your story. It should mark milestones, honor tradition, and make you say, “Remember when?”

Because the best jewelry isn’t just worn—it’s felt. It’s remembered. It’s yours..

“

I wanted something timeless for our anniversary — not just beautiful, but meaningful. Pel & Co listened so carefully and created a piece that feels like it was always meant for us. It’s more than jewelry; it’s part of our history now.

”
Emily R.
New York
“

From our first conversation, Pel & Co made me feel like my piece truly mattered. The craftsmanship is incredible, but what stands out most is the meaning they infused into every stone and setting. I’ll cherish it forever.

”
Daniel M.
San Francisco
“

Pel & Co doesn’t just make jewelry — they create memories you can hold. My custom ring feels like it’s been in our family for generations already. It’s rare to find that kind of artistry and heart in one place.

”
Sofia L.
Dallas

Our Promise

We’ll never create something that doesn’t feel right for you.

At Pel & Co., we create fine jewelry with meaning—whether it's a custom piece or part of our curated collection.

Each gemstone and diamond is ethically sourced, hand-selected, and crafted to last.

Our pieces aren't just made to shine—they’re made to tell your story, mark your moments, and become heirlooms.

Our Values

Craftsmanship: Timeless pieces, designed to last and be cherished for generations.

Meaning: ewelry that honors your milestones, memories, and personal story.

Transparency: Honesty in sourcing, creation, and everything in between.

Personalization: Jewelry as unique as your journey.

Luxury Quality: Only the finest gemstones, used by top luxury brands, in every piece.

We Specialize in ‘Oh My God, It’s Perfect.’

More Affordable Than You Think.

Custom jewelry isn’t out of reach—it’s right at your fingertips. By sourcing gemstones directly and crafting in-house, we deliver heirloom-quality pieces without the luxury markup.

Share your vision with us—let’s bring your dream piece to life.

Start Your Custom Inquiry