Welcome to Pel & Co.
With over 30 years in the fine jewelry industry â designing, developing, and sourcing gemstones for leading luxury brands â Pel & Co was created to bring meaning back to fine jewelry.
Handcrafted in Los Angeles. Designed from your story.
Jewelry should hold meaning â not just shine.
A gift from mom. A promise kept. A memory passed down.
Pel & Co. was founded to bring that feeling backâto create fine jewelry that carries emotion, craftsmanship, and legacy in every detail.
For over 30 years, the same hands behind the finest jewelers have crafted exquisite pieces for the industry, using the same heirloom-quality gemstones and meticulous craftsmanship. Along the way, we noticed a shift: mass production began replacing artistry.
So we chose a different path.
Pel & Co. exists to restore what truly mattersâjewelry with heart, made by the same master jewelers who have served the industry for decades. Every piece is handcrafted in Los Angeles using the same stones, the same hands, and the same dedication to craftsmanshipânow creating meaningful jewelry that celebrates your story.
Our Philosophy
We believe luxury shouldnât be distant â it should feel personal.
Thatâs why we craft each piece one at a time, made-to-order or fully custom, ensuring the jewelry you wear reflects the life you live.
>Made-to-Order - Each design is created when you order, never mass-produced.
>Custom Made Simple - You bring the idea, and we bring the gemstone - complimentary value on select in-house gems.
>Crafted in Los Angeles - Every piece is made in-house by artisans who care deeply about their craft.
Our goal is simple: to create fine jewelry with a soul.
Our Founderâs Vision
Pel & Co was created from a simple belief: jewelry should hold meaning â not just beauty.
After more than two decades in the fine jewelry industry â across design, product development, and gemstone sourcing â it became clear how often jewelry had shifted toward trends rather than personal stories. Working alongside manufacturers, suppliers, and luxury brands revealed a lasting truth: the most meaningful pieces are those created with intention.
Pel & Co exists to bring that intention back â creating jewelry shaped by story, craftsmanship, and thoughtful design.
Today, Pel & Co works with clients seeking more than traditional jewelry â individuals drawn to pieces that feel personal, timeless, and quietly distinctive.
Because true luxury is not only seen â it is experienced.
Luxury with Meaning.
Whether youâre choosing from our made-to-order designs or creating something entirely your own, every Pel & Co. piece is crafted with care and intention.