Welcome to Pel & Co.
Remember when jewelry meant more than a sparkle? A gift from mom, a promise kept, a memory passed down.
At Pel & Co, we’re bringing that feeling back - crafting custom fine jewelry with intention, emotion, and heirloom-worthy beauty.
Make. It. Meaningful.
Our Founder Witnessed a Shift
After more than two decades in the fine jewelry industry, our founder saw a change happening - a shift away from what made jewelry truly special. Mass production and fast fashion started to dominate, and with it, the deep meaning and craftsmanship behind each piece began to fade. Jewelry was no longer about stories or memories; it became just another accessory.
Pel & Co was born from a desire to bring that heart back. To restore the soul of jewelry by focusing on emotion, legacy, and the artistry of handmade design. Our founder’s vision was clear: every piece should be crafted with care, using heirloom-quality gemstones, and created to honor the wearer’s unique journey.
Whether it’s a custom engagement ring, a reimagined family treasure, or a new piece meant to become part of your story, Pel & Co stands for timeless beauty that connects generations. Because we believe the best jewelry isn’t just seen—it’s deeply felt and forever remembered.
Our Promise
We’ll never create something that doesn’t feel right for you.
At Pel & Co., we create fine jewelry with meaning - whether it's a custom piece or part of our curated collection.
Each gemstone and diamond is ethically sourced, hand-selected, and crafted to last.
Our pieces aren't just made to shine -they’re made to tell your story, mark your moments, and become heirlooms.
Our Values
Craftsmanship: Timeless pieces, designed to last and be cherished for generations.
Meaning: ewelry that honors your milestones, memories, and personal story.
Transparency: Honesty in sourcing, creation, and everything in between.
Personalization: Jewelry as unique as your journey.
Luxury Quality: Only the finest gemstones, used by top luxury brands, in every piece.
When the Perfect Piece Doesn’t Exist, We Create It
Sometimes, you just can’t find that perfect piece to encapsulate all your feelings. Sometimes, you need to create it from scratch. Custom heirloom jewelry shouldn’t be out of reach. Whether you’re designing your dream engagement ring, crafting a surprise anniversary band, or reimagining a family treasure, we’re here to guide you.
Your joy is our greatest reward. When you’re happy, we’re happy.