Welcome to Pel & Co.
Remember when jewelry meant more than a sparkle? A gift from mom, a promise kept, a memory passed down.
At Pel & Co, we’re bringing that feeling back - crafting custom fine jewelry with intention, emotion, and heirloom-worthy beauty.
Make. It. Meaningful.
Bringing the Heart of Jewelry Back
After decades in the fine jewelry industry—and working with some of the largest e-commerce brands—our founder saw a shift. Mass production and digital convenience were replacing the personal touch, and the emotional connection that makes jewelry truly meaningful was fading.
With over 30 years of experience supporting brick-and-mortar jewelry stores nationwide, we knew there was a better way. Pel & Co. was created to bring that curated, thoughtful, and personal experience to every customer—online or in-person—so each piece feels intentional and timeless.
Whether it’s a custom engagement ring, a reimagined family heirloom, or a one-of-a-kind piece made to celebrate your story, Pel & Co. creates jewelry that’s timeless, personal, and designed to be felt—not just seen.
Our Promise
We’ll never create something that doesn’t feel right for you.
At Pel & Co., we create fine jewelry with meaning - whether it's a custom piece or part of our curated collection.
Each gemstone and diamond is ethically sourced, hand-selected, and crafted to last.
Our pieces aren't just made to shine -they’re made to tell your story, mark your moments, and become heirlooms.
Made in America
At Pel & Co., we believe that honoring our Creator means honoring the work of skilled hands. That’s why we craft every piece with care here in America—working with jewelers, setters, and artisans who uphold integrity, precision, and timeless craftsmanship.
In a world that often trades meaning for speed, we choose a different path. We don’t believe in shortcuts. We believe true craftsmanship takes time, and every detail deserves care.
That’s why every Pel & Co. piece is created with intention. From sourcing rare gemstones to hand-finishing each ring, we steward every detail with care.
This isn’t just about jewelry. It’s about celebrating milestones, preserving legacy, and creating beauty with purpose.
When the Perfect Piece Doesn’t Exist, We Create It
Sometimes, you just can’t find that perfect piece to encapsulate all your feelings. Sometimes, you need to create it from scratch. Custom heirloom jewelry shouldn’t be out of reach. Whether you’re designing your dream engagement ring, crafting a surprise anniversary band, or reimagining a family treasure, we’re here to guide you.
Your joy is our greatest reward. When you’re happy, we’re happy.