Welcome to Pel & Co.
Remember when jewelry meant something more? A gift from mom, a promise kept, a memory passed down.
At Pel & Co, we’re bringing that feeling back—crafting pieces with intention, filled with meaning, and made to last.
Make. It. Meaningful.
The Story Behind Pel & Co
After more than 20 years in the fine jewelry industry, Pel witnessed a quiet shift — away from meaning, away from memory. Jewelry was becoming mass-produced, losing the heart and personal connection it once held.
She founded Pel & Co to bring that feeling back. To create made-to-order pieces that carry love, nostalgia, and intention. Jewelry that honors tradition, celebrates milestones, and makes you say, “Remember when?”
Because the best jewelry isn’t just worn—it’s felt. It’s remembered. It’s yours.
Our Promise
We’ll never create something that doesn’t feel right for you.
Whether it’s a custom design or one of our curated pieces, we make sure it’s not just beautiful but meaningful.
We take the time to choose the best gemstones and diamonds, ethically sourced and carefully selected. The pieces you’ll wear aren’t just meant to shine—they’re meant to be a part of your story.
So when you choose Pel & Co., you're not just getting jewelry. You're getting something personal, something designed to stand the test of time.
Our Values
Craftsmanship: Timeless pieces, designed to last and be cherished for generations.
Meaning: Jewelry that celebrates your milestones and tells your story.
Transparency: Honesty in sourcing, creation, and everything in between.
Personalization: Jewelry as unique as your journey.
Luxury Quality: Only the finest gemstones, used by top luxury brands, in every piece.
We Specialize in ‘Oh My God, It’s Perfect.’
More Affordable Than You Think.
Custom jewelry isn’t out of reach—it’s within your hands. We source gemstones directly and craft in-house, delivering heirloom quality without the markup.
Tell us your vision—let’s make it real.