Welcome to Pel & Co.
Luxury with Meaning
Our Story
Remember when jewelry meant more than a sparkle?
A gift from mom, a promise kept, a memory passed down.
Pel & Co. was founded to bring that feeling back — to create fine jewelry that carries emotion, craftsmanship, and legacy in every detail.
After more than two decades designing and developing jewelry for leading luxury brands, we saw a shift: mass production began replacing artistry.
So, we decided to restore what truly matters — jewelry with heart, made by human hands.
Every Pel & Co. piece is handcrafted in Los Angeles by master jewelers using heirloom-quality gemstones and precious metals. From the first sketch to the final polish, our focus is on creating meaningful pieces that celebrate your story.
Our Philosophy
We believe luxury shouldn’t be distant — it should feel personal.
That’s why we craft each piece one at a time, made-to-order or fully custom, ensuring the jewelry you wear reflects the life you live.
>Made-to-Order - Each design is created when you order, never mass-produced.
>Custom Made Simple - You bring the idea, and we bring the gemstone - complimentary value on select in-house gems.
>Crafted in Los Angeles - Every piece is made in-house by artisans who care deeply about their craft.
Our goal is simple: to create fine jewelry with a soul.
Our Founder’s Vision
After over 25 years in the fine jewelry industry - partnering with global luxury houses, overseeing design and development, and working closely with gemstone suppliers - our founder saw how much meaning was being lost.
Pel & Co. was born from the conviction that true luxury is personal.
We don’t chase trends. We honor craftsmanship, connection, and the stories our customers carry into each piece.
Luxury with Meaning.
Whether you’re choosing from our made-to-order designs or creating something entirely your own, every Pel & Co. piece is crafted with care and intention.