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The Pel & Co Standard: Authentic Diamonds & Gemstones, 100% U.S. FTC Compliant

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Custom antique victorian brooch with gems and diamond accents

A Statement Beyond Time: Custom Brooches and Pins

From heirloom reimaginings to one-of-a-kind creations, Pel & Co. crafts custom brooches that transform inspiration into wearable art.

At Pel & Co., our custom brooches and pins turn inspiration into wearable art. Each piece is designed around your story or vision, meticulously handcrafted in the USA using gold, platinum, diamonds, and gemstones.

From bold statement pieces to subtle accents, your brooch or pin becomes a conversation starter—a symbol of style, heritage, or personal significance.

The Meaning of a Brooch

More Than an Accent — A Signature

A brooch is never just an accessory. It’s a statement, a story, a signature of style. At Pel & Co., each custom brooch is designed to capture what matters most — whether that’s heritage, personal milestones, or pure self-expression. From timeless floral motifs to bold contemporary forms, our brooches are made to be noticed — and remembered.

What types of brooches and pins can I customize?

We create fully personalized brooches and pins in gold, platinum, diamonds, and gemstones. Popular options include floral designs, corporate logos, themed collectibles, statement pieces, and commemorative pins.

Can I incorporate diamonds or colored gemstones?

Absolutely. Our artisans can incorporate diamonds, sapphires, rubies, emeralds, or other gemstones to enhance your design and create a unique, luxurious piece.

What is the typical turnaround time for custom pins or brooches?

Depending on design complexity and materials, custom orders typically take 2 weeks. We provide a detailed timeline once the design is finalized.

Featured Custom Brooch & Pin Ideas

Custom gold and diamond floral brooch handcrafted in USA

Blooming Brilliance Custom Brooch

A customer with a love for brooches wanted something truly unique. Inspired by a tulip, we designed a custom brooch featuring vibrant sapphire and sparkling diamonds, creating a piece that feels both floral and timeless.

Handcrafted luxury brooch pin with diamonds and ruby

Ruby and Diamond Brooch

Inspired by an antique emerald and diamond brooch online, we recreated and modernized the piece with a red ruby center.

Your Inspiration, Our Craftsmanship

Step 1

Share Your Vision — Bring us your heirloom, sketch, or inspiration.

Step 2

Design & Deposit — Receive a custom quote and begin with a $100 design deposit.

Step 3

Approve Your Design — Review CAD renderings and request refinements until it’s perfect.

Step 4

Receive Your Piece— Handcrafted in California with the finest diamonds, gemstones and metals, delivered to you.

Why Pel & Co.

Only the Finest

At Pel & Co., every custom piece begins with gemstones of uncompromising quality. From brilliant white diamonds to rare colored gems, we source only from trusted partners — the same caliber used by the world’s luxury houses. Each stone is hand-selected for its beauty, character, and ability to tell your story.

Ready to Design Your Brooch?

Frequently Asked Questions

How long does a custom piece take?

We want your custom jewelry experience to feel as special as the piece itself. Typically, you’ll have your finished design in your hands within 10 days after we finalize everything together. But since every creation is unique, timing can vary. Here’s a simple look at what to expect:

Design: As long as it takes to get it just right

We move at your pace. Some customers find their dream design in just a few messages, while others enjoy refining and evolving their ideas with us over weeks or even months. The important part? Making sure you love it completely.

Production: About 7-10 days.

Once you give us the green light, we bring your design to life with expert craftsmanship, every detail finished by hand. When your piece is ready, we’ll send you photos so you can give it your final approval before it’s shipped.

Shipping: Fast and reliable

For U.S. orders, FedEx, UPS, DHL or USPS shipping, arriving in just 1 to 3 days. For international deliveries, we use DHL Worldwide Express, which usually takes about a week. Occasionally, customs may add some extra time, but we keep a close eye on every shipment until it reaches you safely.

How much will my custom piece cost?

Every custom creation at Pel & Co. is as unique as your story, so pricing varies based on the design, materials, and complexity of your vision. Because we craft everything by hand here in the USA - from classic rings to bold, one-of-a-kind pieces that go beyond traditional styles - you can expect a personalized quote tailored just for you.

We work closely with you to find the perfect balance between your dream design and your budget, whether it’s a striking statement piece or a subtle, meaningful treasure. Ready to explore what’s possible? Reach out, and let’s start designing something truly yours.

Is my custom piece made in the USA?

Yes! Every Pel & Co. custom design is handcrafted in our U.S.-based workshop with expert care and fine materials.

When do I get to see a design? Do I have to pay first?

We want you to feel completely confident and inspired before moving forward—so chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.

To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and you’re fully involved every step of the way.

What gemstone and diamond options do you offer?

At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. That’s why we offer a wide range of high-quality gemstones and diamonds—both natural and lab-grown—with the same standards you’d expect from luxury brands.

From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, we’re ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just ask—chances are we can source it or recommend a stunning alternative.

Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.

What if I want to make changes after the design is approved?

We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. We’ll always communicate clearly along the way.

Do you offer financing or payment plans?

We understand that custom jewelry is a meaningful investment. Please ask about our payment options—we want to help make your dream piece accessible.

Can you replicate or redesign an existing piece?

Absolutely. Whether you want to update a family heirloom or recreate a design you love, we’ll work closely with you to bring that vision to life with fresh craftsmanship.

How do I know the final piece will look like the design?

We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.

Is it safe to order custom jewelry online?

Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.

What if I don’t like the finished piece?

We work hard to get it right, and we communicate with you throughout the process. If there’s ever an issue, please reach out — we want you to love your jewelry and will work with you to make it right.

Pel & Co. crafted a floral diamond brooch exactly as I envisioned. The attention to detail is incredible. It’s truly one-of-a-kind wearable art.

Pia C.

Pel & Co. recreated a vintage-inspired brooch from my grandmother’s collection. The antique replica captures every detail beautifully. A true custom jewelry heirloom.

Lori L.

I gave my mother a personalized diamond brooch from Pel & Co., and she was amazed. It perfectly captured her style and personality.

Albert Y.

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