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We cover the gemstone. You pay for the setting. Start Your Design. Ends: Dec. 31

The Signature Event — $75 off $500+, $150 off $1000+, $300 off $2000+. Shop timeless fine jewelry today. Shop Now.

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This Holiday season

We’ll include your gemstone (up to $500 value) when you design your custom setting.

How It Works:

  1. You share your idea or inspiration.
  2. We match you with a gemstone (valued up to $500).
  3. We handcraft your setting in Los Angeles.

I had only a photo and a memory of my grandmother’s ring. Pel & Co. helped me redesign it into a modern piece that still feels like her. Every step felt personal — from choosing the gemstone they provided to the final polish.

Laurent M.
New York

I was hesitant to order custom jewelry online, but Pel & Co. made the process seamless. They even included a gemstone from their own collection — it wasn’t just beautiful, it was meaningful. The ring feels like it was made just for me.

Daniel K.
Los Angeles

From the first message, I felt like I was working with true artists. They covered the gemstone and crafted a ring that perfectly told our engagement story. The quality, packaging, and communication were flawless.

Sarah L.
Chicago

Handcrafted in the USA

Ethically Sourced Stones

Trusted by Jewelers for 30+ Years

Why We Created “Custom Made Simple”

Because Jewelry Should Mean Something

After two decades designing for major luxury houses, we wanted to bring the heart back to fine jewelry.
“Custom Made Simple” lets you design your dream piece without the intimidation or markup — you bring the idea, and we’ll bring the gemstone. Every piece is handcrafted in Los Angeles with the same materials found in high jewelry collections.

The Process - Simple as 3 Steps

Step 1: Share Your Idea

Upload a photo, sketch, or describe your vision - we’ll bring it to life.

Step 2: Choose Your Gemstone

We’ll provide a curated selection (and cover the cost of the gem).

Step 3: Crafted for You

Handcrafted in our Los Angeles workshop, ready in 2-3 weeks.

What We’ve Made for Our Clients

Custom black enamel family crest pendant, gold coat of arms jewelry, handcrafted heritage necklace

Heritage Coat of Arms

A customer wanted to carry their family legacy in a unique way. We transformed their family coat of arms into a custom pendant crafted in gold and emerald, turning history into a wearable symbol of pride and connection.

Inspired Online, Perfected in Diamonds

A customer fell in love with this design online and dreamed of making it their own. We recreated it with a hand-selected diamond, capturing the essence of the original while creating a piece that will last a lifetime.

Memories in Bloom Gold Urn Necklace

Inspired by the delicate flower on her mother’s favorite lamp, we designed an urn necklace to hold her most precious memories close to her heart.

Diamond Dome Dangles

She dreamed of elegant dangle earrings crowned with a sparkling diamond dome. We designed and crafted them to capture her vision, a perfect blend of movement, brilliance, and timeless style.

Green teardrop earrings with silver rims on a black background, surrounded by paisley pattern images, custom emerald earrings USA.

Paisley Dreams with Platinum & Emerald Earrings

From a screenshot of assorted paisley patterns, we brought her vision to life in platinum and vivid emeralds, turning intricate motifs into wearable art.

From Tattoo to Treasure - A Fairy-Tale Disney Pendant in 18K Gold

A client’s love for Disney brought to life. Inspired by their tattoo design, we crafted a multi-dimensional pendant in rich 18K gold, capturing the magic in every detail.

Custom gold and diamond floral brooch handcrafted in USA

Blooming Brilliance Custom Brooch

A customer with a love for brooches wanted something truly unique. Inspired by a tulip, we designed a custom brooch featuring vibrant sapphire and sparkling diamonds, creating a piece that feels both floral and timeless.

From Industry Inspiration to Sparkling Art

A client in the fiber optics industry wanted to incorporate the essence of his work into a necklace he already owned. We enhanced it with carefully placed diamonds, turning a meaningful piece into a dazzling statement of both personal and professional inspiration.

Close-up of a diamond ring on a finger with inset images of two other diamond rings, custom diamond ring, handrafted in the USA.

Antique Inspiration, Modern Elegance

A customer who adores antique rings fell in love with this rose gold engagement ring and matching wedding band featuring sparkling diamonds. We recreated the set to honor the timeless charm of antique design.

Triple the Luck: Custom 7 Pendant

A customer loved the charm of the number 7 and shared a photo clipping as inspiration. We transformed it into a custom triple-7 pendant in gold, turning a simple symbol into a meaningful piece.

Spin of Brilliance

A customer spotted this intriguing wrap ring online and wanted a custom version. We recreated it in platinum and diamonds, crafting a design that reveals something new and captivating from every angle.

Every piece tells a story — crafted with heirloom quality and heartfelt meaning.

Start Your Design

Fields marked with an asterisk (*) are required.

Your Story Deserves to Be Worn.

Start your custom design today, we’ll handle the rest.

Frequently Asked Questions

“Do you really cover the gemstone cost?

Yes. For select stones from our in-house collection, you only pay for the setting and craftsmanship.

Can I design my own personalized jewelry at Pel & Co.?

Yes. Our artisans work with you to bring your vision to life—from sketches and inspirations to heirloom-quality jewelry crafted in the USA. You can personalize gemstones, metals, engravings, or create a completely custom piece.

How long does it take to make personalized jewelry?

We want your custom personalized jewelry experience to feel as special as the piece itself. Typically, you’ll have your finished design in your hands within 10 days after we finalize everything together. But since every creation is unique, timing can vary. Here’s a simple look at what to expect:

Design: As long as it takes to get it just right

We move at your pace. Some customers find their dream design in just a few messages, while others enjoy refining and evolving their ideas with us over weeks or even months. The important part? Making sure you love it completely.

Production: About 7-10 days.

Once you give us the green light, we bring your design to life with expert craftsmanship, every detail finished by hand. When your piece is ready, we’ll send you photos so you can give it your final approval before it’s shipped.

Shipping: Fast and reliable

For U.S. orders, FedEx, UPS, DHL or USPS shipping, arriving in just 1 to 3 days. For international deliveries, we use DHL Worldwide Express, which usually takes about a week. Occasionally, customs may add some extra time, but we keep a close eye on every shipment until it reaches you safely.

Is personalized jewelry more expensive?

Not necessarily. Pel & Co. creates personalized jewelry directly in-house without traditional markups, so you can own a one-of-a-kind, handcrafted piece made with fine materials at a fair price.

Do you offer consultations for custom jewelry?

Yes! We offer personalized consultations via phone, chat, or video calls to bring your vision to life. Our experts guide you through gemstone selection, design options, and material choices.

Can you design with my heirloom stone?

Absolutely! Pel & Co. can incorporate your existing stones or heirloom pieces into your custom design, transforming them into a unique, wearable creation.

How much will my custom piece cost?

Every custom creation at Pel & Co. is as unique as your story, so pricing varies based on the design, materials, and complexity of your vision. Because we craft everything by hand here in the USA - from classic rings to bold, one-of-a-kind pieces that go beyond traditional styles - you can expect a personalized quote tailored just for you.

We work closely with you to find the perfect balance between your dream design and your budget, whether it’s a striking statement piece or a subtle, meaningful treasure. Ready to explore what’s possible? Reach out, and let’s start designing something truly yours.

Is my custom piece made in the USA?

Yes! Every Pel & Co. custom design is handcrafted in our U.S.-based workshop with expert care and fine materials.

What types of custom jewelry can I create?

From rings and necklaces to bracelets, brooches, and unique statement pieces, there’s virtually no limit. If you can imagine it, we can craft it.

When do I get to see a design? Do I have to pay first?

We want you to feel completely confident and inspired before moving forward—so chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.

To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and you’re fully involved every step of the way.

What gemstone and diamond options do you offer?

At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. That’s why we offer a wide range of high-quality gemstones and diamonds—both natural and lab-grown—with the same standards you’d expect from luxury brands.

From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, we’re ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just ask—chances are we can source it or recommend a stunning alternative.

Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.

What if I want to make changes after the design is approved?

We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. We’ll always communicate clearly along the way.

Do you offer financing or payment plans?

We understand that custom jewelry is a meaningful investment. Please ask about our payment options—we want to help make your dream piece accessible.

Can you replicate or redesign an existing piece?

Absolutely. Whether you want to update a family heirloom or recreate a design you love, we’ll work closely with you to bring that vision to life with fresh craftsmanship.

Are your custom pieces ethically sourced?

Yes, all diamonds and gemstones are sourced in compliance with U.S. FTC guidelines. Each piece is handcrafted in the USA, ensuring quality, authenticity, and responsible sourcing.

How do I know the final piece will look like the design?

We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.

Is it safe to order custom jewelry online?

Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.

What if I don’t like the finished piece?

We work hard to get it right, and we communicate with you throughout the process. If there’s ever an issue, please reach out — we want you to love your jewelry and will work with you to make it right.