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The Pel & Co Standard: Authentic Diamonds & Gemstones, 100% U.S. FTC Compliant

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Custom men’s platinum signet ring, handcrafted heritage jewelry, one-of-a-kind platinum ring

Family Crests & Coat of Arms Jewelry

Celebrate your heritage with custom heirloom jewelry, handcrafted in gold, platinum, diamonds, and gemstones.

Custom women’s diamond-accented signet ring, gold handcrafted jewelry, one-of-a-kind statement ring

Types of Family Jewelry We Create

  • Coat of Arms Signet Rings – Traditional yet bold, worn for generations.
  • Family Crest Pendants – Carried close to the heart, detailed in gold and gemstones.
  • Heritage Bracelets & Brooches – Custom heirlooms that showcase your lineage.
  • Diamond & Gemstone Accents – Modern touches that elevate timeless designs.

Some of our recent works

Custom black enamel family crest pendant, gold coat of arms jewelry, handcrafted heritage necklace

A bold and modern take on heritage—your family crest, handcrafted in black enamel and gold.

Custom black enamel family crest signet ring, gold coat of arms jewelry, handcrafted heritage ring

A striking black enamel signet ring showcasing your family crest, handcrafted in gold for a bold, modern heirloom.

Platinum family crest signet ring with armor motif, custom coat of arms jewelry, handcrafted heritage ring

A bold platinum signet ring featuring a detailed armor-inspired family crest, handcrafted to honor your heritage.

Custom family crest signet ring with eagle motif, gold coat of arms jewelry, handcrafted heritage ring

A handcrafted signet ring featuring an eagle-inspired family crest, symbolizing strength, vision, and heritage.

Custom women’s gold pendant with green emerald, unique handcrafted jewelry, one-of-a-kind statement pendant

A one-of-a-kind gold pendant featuring a vibrant green emerald, handcrafted to celebrate individuality and elegance.

Custom men’s two-tone solid gold pendant, handcrafted statement jewelry, unique men’s pendant design

A bold, one-of-a-kind two-tone gold pendant for men, handcrafted to make a striking statement

How It Works

Step 1

Share Your Crest – Provide your family crest, coat of arms, or symbol.

Step 2

Design & Deposit — Receive a custom quote and begin with a $100 design deposit.

Step 3

Approve Your Design — Review CAD renderings and request refinements until it’s perfect.

Step 4

Receive Your Piece— Handcrafted in California with the finest diamonds, gemstones and metals, delivered to you.

The Pel & Co. Difference

  • No idea is too bold, no design too complex – Whether you have a detailed crest, a symbol, or even just initials, we can bring it to life.
  • Handcrafted in gold, platinum, diamonds, and gemstones – Designed to last for generations.
  • Made in the USA with artisan detail and precision – Each heirloom crafted with care.
  • One-of-a-kind and never repeated – Your crest belongs only to your family.

Honor your past, celebrate your present, and create an heirloom for the future.

Frequently Asked Questions

How long does a custom piece take?

We want your custom jewelry experience to feel as special as the piece itself. Typically, you’ll have your finished design in your hands within 10 days after we finalize everything together. But since every creation is unique, timing can vary. Here’s a simple look at what to expect:

Design: As long as it takes to get it just right

We move at your pace. Some customers find their dream design in just a few messages, while others enjoy refining and evolving their ideas with us over weeks or even months. The important part? Making sure you love it completely.

Production: About 7-10 days.

Once you give us the green light, we bring your design to life with expert craftsmanship, every detail finished by hand. When your piece is ready, we’ll send you photos so you can give it your final approval before it’s shipped.

Shipping: Fast and reliable

For U.S. orders, FedEx, UPS, DHL or USPS shipping, arriving in just 1 to 3 days. For international deliveries, we use DHL Worldwide Express, which usually takes about a week. Occasionally, customs may add some extra time, but we keep a close eye on every shipment until it reaches you safely.

How much will my custom piece cost?

Every custom creation at Pel & Co. is as unique as your story, so pricing varies based on the design, materials, and complexity of your vision. Because we craft everything by hand here in the USA - from classic rings to bold, one-of-a-kind pieces that go beyond traditional styles - you can expect a personalized quote tailored just for you.

We work closely with you to find the perfect balance between your dream design and your budget, whether it’s a striking statement piece or a subtle, meaningful treasure. Ready to explore what’s possible? Reach out, and let’s start designing something truly yours.

Is my custom piece made in the USA?

Yes! Every Pel & Co. custom design is handcrafted in our U.S.-based workshop with expert care and fine materials.

When do I get to see a design? Do I have to pay first?

We want you to feel completely confident and inspired before moving forward—so chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.

To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and you’re fully involved every step of the way.

What gemstone and diamond options do you offer?

At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. That’s why we offer a wide range of high-quality gemstones and diamonds—both natural and lab-grown—with the same standards you’d expect from luxury brands.

From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, we’re ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just ask—chances are we can source it or recommend a stunning alternative.

Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.

What if I want to make changes after the design is approved?

We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. We’ll always communicate clearly along the way.

Do you offer financing or payment plans?

We understand that custom jewelry is a meaningful investment. Please ask about our payment options—we want to help make your dream piece accessible.

Can you replicate or redesign an existing piece?

Absolutely. Whether you want to update a family heirloom or recreate a design you love, we’ll work closely with you to bring that vision to life with fresh craftsmanship.

How do I know the final piece will look like the design?

We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.

Is it safe to order custom jewelry online?

Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.

What if I don’t like the finished piece?

We work hard to get it right, and we communicate with you throughout the process. If there’s ever an issue, please reach out — we want you to love your jewelry and will work with you to make it right.

I fell in love with a ring at a high-end boutique, but the price was way out of reach. Pel & Co. recreated the exact look with the same quality gemstones and craftsmanship at a fraction of the cost. No one can tell the difference, except my wallet.

Rachel P.

I wanted a meaningful way to honor our family heritage, so I had Pel & Co. transform our family crest into custom rings - not just for me, but for a few of my family members as well. Each ring is beautifully crafted, with incredible attention to detail. They’re treasures we’ll cherish forever.

Linda H.

I’m a sneaker collector, and I wanted a necklace that felt as special as my favorite pair. Pel & Co. designed a pendant shaped like a sneaker, set with chocolate diamonds. It’s unique, stylish, and gets compliments every time I wear it.

James W.

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