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The Pel & Co Standard: Authentic Diamonds & Gemstones, 100% U.S. FTC Compliant

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Collage of diamond ring images with a computer screen showing diamond analysis. Custom engagement ring by Pel & Co

Tell Your Love Story Like No One Else Could

Your love story is filled with moments worth remembering. We transform those memories into custom engagement rings, using hand-selected diamonds and gemstones to create a piece that’s as unique and timeless as your journey together.

Your Love, Your Story, Your Ring

Every couple’s story is unique, and your engagement ring should be too. Our artisans collaborate with you to create a fully custom engagement ring, tailored to your style, vision, and milestones.

Design Options Include:

  • Diamond or gemstone center stones
  • 10k, 14k or 18k gold, or platinum settings
  • Custom shapes, bands, and accent details
  • Personalized engravings for meaningful dates or messages

Some of our recent works

Nature Inspired Diamond Ring

She loved a petal ring online with green stones, but wanted something more timeless. We recreated it in diamonds, keeping the floral elegance while making it classic and personal.

Her Shield: Custom Engagement Ring with Shield-Cut Diamonds

She wanted a ring that symbolized their love and protection. We designed a custom engagement ring featuring a blue sapphire center diamond, framed by shield-cut diamonds along the band. Every detail was crafted to represent how he will always be her shield, a protector and partner through life’s journey. The result is a bold, elegant ring that tells their story of devotion and strength.

Antique-Inspired Oval Diamond Starburst Ring

This custom design captures the beauty of an antique ring with a brilliant oval diamond at the center. Surrounded by a radiant starburst setting, it brings vintage elegance to life while remaining timeless and sophisticated.

Oval Hidden Halo Diamond Ring

She spotted an emerald-cut hidden halo ring on social media and loved the design—but wanted an oval center stone for a more personal touch. We recreated the look with a hidden halo and diamond band. The result is a timeless, custom engagement ring that feels both classic and uniquely hers.

Designer Emerald Cut Diamond Ring with Hidden Halo

This designer-inspired ring features a striking emerald cut diamond accented by a hidden halo, adding subtle brilliance beneath the center stone. Modern yet timeless, it’s crafted to highlight clean lines, elegance, and exceptional sparkle.

"To the Moon and Back” 3-Stone Diamond Ring

Inspired by the phrase “I love you to the moon and back,” she wanted a three-stone ring featuring half-moon diamonds as side stones. The diamonds shine brilliantly, creating a piece that’s romantic, meaningful, and timeless.

Designer-Inspired Statement Engagement Ring

She dreamed of a ring that would truly stand out—a designer-inspired engagement ring with a big, eye-catching diamond. We created a bold, heavy design that balances strength and elegance, giving her the statement engagement ring she always wanted. Every angle reflects her personality: confident, radiant, and unforgettable.

Pink Tourmaline Heart Ring with French Pavé Diamond Band

She wanted a romantic and playful ring featuring a pink tourmaline heart as the centerpiece. We paired it with a French pavé diamond band, creating a design that’s elegant, sparkling, and full of charm, perfect for someone who loves color with timeless craftsmanship.

Classic Hidden Halo Diamond Ring

She wanted a ring that felt timeless yet had a subtle twist of modern elegance. Inspired by classic designs, we crafted a hidden halo engagement ring that enhances the center diamond with sparkling detail tucked just beneath the setting. The result is a piece that’s refined, sophisticated, and uniquely hers, blending tradition with a hint of surprise.

Custom Lotus-Inspired Diamond Ring

She loved the elegance of our petal ring but wanted a design inspired by the lotus flower. We reimagined the petals into a graceful lotus shape, crafting a custom diamond ring that feels delicate, symbolic, and timeless. Each curve and detail was carefully handcrafted to create a piece that’s uniquely hers.

Statement Engagement Ring with Unique Green Stone

She wanted a bold, statement engagement ring unlike any other, featuring a unique green gemstone at its center. We designed a striking custom ring that highlights the stone’s rich color and natural beauty while maintaining elegance and wearable sophistication. Every detail was handcrafted to ensure the piece is as extraordinary as her vision.

Marquise Diamond Ring with Kite Design

She wanted a marquise diamond ring that felt geometric, simple, and understated. Inspired by the shape of a kite, we crafted a clean, elegant design that highlights the diamond’s brilliance while keeping the overall aesthetic minimal and modern. The result is a timeless piece that balances sophistication with subtle uniqueness.

Marquise Diamond Petal Ring with Diamond Band

She loved the delicate elegance of petal ring design and wanted it elevated with a marquise diamond center stone. We crafted a piece that’s graceful, sparkling, and timeless, capturing the beauty of nature with luxurious detailing.

Your Inspiration, Our Craftsmanship

Step 1

Share Your Story - Let us know the moments and milestones that define your love, and any sketch, inspiration for your ring.

Step 2

Design & Deposit — Receive a custom quote and begin with a $100 design deposit.

Step 3

Approve Your Design — Review CAD renderings and request refinements until it’s perfect.

Step 4

Receive Your Piece— Handcrafted in California with the finest diamonds, gemstones and metals, delivered to you.

Why Pel & Co.

Only the Finest

At Pel & Co., every custom piece begins with gemstones of uncompromising quality. From brilliant white diamonds to rare colored gems, we source only from trusted partners — the same caliber used by the world’s luxury houses. Each stone is hand-selected for its beauty, character, and ability to tell your story.

Transform Your Love Story into Your Engagement Ring

Begin your journey today with a $100 design deposit — fully applied to your final piece.

Frequently Asked Questions

How long does a custom piece take?

We want your custom jewelry experience to feel as special as the piece itself. Typically, you’ll have your finished design in your hands within 10 days after we finalize everything together. But since every creation is unique, timing can vary. Here’s a simple look at what to expect:

Design: As long as it takes to get it just right

We move at your pace. Some customers find their dream design in just a few messages, while others enjoy refining and evolving their ideas with us over weeks or even months. The important part? Making sure you love it completely.

Production: About 7-10 days.

Once you give us the green light, we bring your design to life with expert craftsmanship, every detail finished by hand. When your piece is ready, we’ll send you photos so you can give it your final approval before it’s shipped.

Shipping: Fast and reliable

For U.S. orders, FedEx, UPS, DHL or USPS shipping, arriving in just 1 to 3 days. For international deliveries, we use DHL Worldwide Express, which usually takes about a week. Occasionally, customs may add some extra time, but we keep a close eye on every shipment until it reaches you safely.

How much will my custom piece cost?

Every custom creation at Pel & Co. is as unique as your story, so pricing varies based on the design, materials, and complexity of your vision. Because we craft everything by hand here in the USA - from classic rings to bold, one-of-a-kind pieces that go beyond traditional styles - you can expect a personalized quote tailored just for you.

We work closely with you to find the perfect balance between your dream design and your budget, whether it’s a striking statement piece or a subtle, meaningful treasure. Ready to explore what’s possible? Reach out, and let’s start designing something truly yours.

Is my custom piece made in the USA?

Yes! Every Pel & Co. custom design is handcrafted in our U.S.-based workshop with expert care and fine materials.

When do I get to see a design? Do I have to pay first?

We want you to feel completely confident and inspired before moving forward—so chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.

To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and you’re fully involved every step of the way.

What gemstone and diamond options do you offer?

At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. That’s why we offer a wide range of high-quality gemstones and diamonds—both natural and lab-grown—with the same standards you’d expect from luxury brands.

From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, we’re ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just ask—chances are we can source it or recommend a stunning alternative.

Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.

What if I want to make changes after the design is approved?

We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. We’ll always communicate clearly along the way.

Do you offer financing or payment plans?

We understand that custom jewelry is a meaningful investment. Please ask about our payment options—we want to help make your dream piece accessible.

Can you replicate or redesign an existing piece?

Absolutely. Whether you want to update a family heirloom or recreate a design you love, we’ll work closely with you to bring that vision to life with fresh craftsmanship.

How do I know the final piece will look like the design?

We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.

Is it safe to order custom jewelry online?

Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.

What if I don’t like the finished piece?

We work hard to get it right, and we communicate with you throughout the process. If there’s ever an issue, please reach out — we want you to love your jewelry and will work with you to make it right.

I fell in love with a ring at a high-end boutique, but the price was way out of reach. Pel & Co. recreated the exact look with the same quality gemstones and craftsmanship at a fraction of the cost. No one can tell the difference, except my wallet.

Rachel P.

I wanted a meaningful way to honor our family heritage, so I had Pel & Co. transform our family crest into custom rings - not just for me, but for a few of my family members as well. Each ring is beautifully crafted, with incredible attention to detail. They’re treasures we’ll cherish forever.

Linda H.

I’m a sneaker collector, and I wanted a necklace that felt as special as my favorite pair. Pel & Co. designed a pendant shaped like a sneaker, set with chocolate diamonds. It’s unique, stylish, and gets compliments every time I wear it.

James W.

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