How It Works
At Pel & Co, custom jewelry isn’t just about crafting a beautiful piece — it’s about creating something that tells your story, fits your style, and feels perfectly you. We’ve designed our process to be simple, transparent, and enjoyable every step of the way.
Let’s create the jewelry you’ve been dreaming of.
Step 1: Share Your Vision
Tell us what you’re dreaming of — a specific design, gemstone, or just an idea. No stress, no pressure. We’re here to listen and guide.
Step 2: Collaborate on Design
We’ll sketch, refine, and show you options until your piece feels just right. You’ll see CAD renderings and gemstone choices, so you know exactly what you’re getting.
Step 3: Expert Craftsmanship
Using only the finest gemstones and diamonds sourced directly, our skilled artisans handcraft your jewelry with care and precision.
Step 4: Final Review
We send photos of your finished piece for your approval before shipping, so you’re involved every step of the way.
Step 5: Delivered with Care
Your custom jewelry arrives ready to wear or gift — beautifully boxed and shipped free within the U.S.
What Goes Into the Price of a Ring
- The Setting - You Tell Us
We design and craft your ring entirely from scratch — based on your vision, style, and budget. Every detail is tailored for you.
- The Stone/s - Best Value
Whether you choose a natural diamond, lab-grown, or a colored gemstone, we’ll guide you to the best options available — sourced directly for value and beauty.
- The Experience - No Price Tag
Whatever your budget, receive the same thoughtful collaboration and craftsmanship. We don’t believe in cutting corners — just finding better ways to do things.
So, What’s the Total?
Just the price of your ring — no surprises, no inflated margins. A one-of-a-kind piece made just for you, with nothing extra but meaning.
Ready to bring your vision to life?
Fill out the form below to start your custom jewelry journey with us. We can’t wait to create something uniquely yours.