Honor the Story. Create Something Youâll Love to Wear.
Many clients come to us saying:
âI inherited jewelry, but it doesnât feel like me.â
âI love the meaning â just not the design.â
âI want to wear it, not leave it in a drawer.â
At Pel & Co., we thoughtfully transform heirloom jewelry into pieces that reflect your life today â while preserving the meaning behind every stone.
Crafted in-house in Los Angeles.
You May Be Here BecauseâŚ
You inherited meaningful jewelry you want to wear again
- Your engagement ring feels outdated but the diamond matters
- A sentimental piece no longer fits your style
- You want to combine heirloom stones into one modern design
- Youâre unsure where to start â but you know you want something different
If this sounds familiar, youâre not alone.
Step 2 â Consider Your Options
A Legacy That Lives Forward
Heirloom jewelry carries history â but it doesnât have to remain frozen in time.
Whether you choose to preserve, restore, or transform your piece, the most meaningful outcome is one that allows the jewelry to continue its journey with you.
Youâre Not Erasing History â Youâre Continuing It.
Repurposing heirloom jewelry is not about changing the past.
Itâs about allowing meaningful pieces to evolve with your life so they can be worn, loved, and experienced every day.
Many clients feel hesitant at first â wondering if redesigning is the right choice. Thoughtful transformation honors the story while creating something deeply personal.
The Process
Selected Heirloom Transformations
Frequently Asked Questions
I inherited jewelry â where do I start?
Unused jewelry can be preserved, redesigned, or transformed into new pieces such as rings, pendants, or heirloom collections. Repurposing allows meaningful materials to become part of your current life rather than remaining stored away.
I inherited jewelry but donât know what to do â where do I start?
Many clients come to us unsure whether they want to redesign their jewelry or simply understand what they have. We begin with a thoughtful evaluation â discussing history, materials, and possibilities â so you can make informed decisions without pressure. Sometimes the right choice is redesigning. Sometimes itâs preserving. Our role is to guide, not push.
Is it disrespectful to redesign inherited jewelry?
Not at all. Repurposing is often a way of honoring legacy by allowing a piece to continue being worn and loved. Many clients feel closer to the original story once the jewelry reflects their life today. We approach heirloom redesign with sensitivity and respect for the meaning behind every piece.
Do I need to know exactly what I want before starting?
No. Many clients begin with only a feeling â or simply curiosity. Through consultation, sketches, and collaborative design, we help uncover possibilities you may not have considered.
What if I love the meaning but not the style?
This is one of the most common reasons clients choose to repurpose jewelry. The goal is not to erase history â but to translate it into a design you genuinely enjoy wearing. Even subtle adjustments can transform a piece while preserving its identity.
Can multiple inherited pieces be combined into one design?
Yes. Many clients bring several heirloom items that feel disconnected. We often create a single cohesive piece that unites different stones or metals into one meaningful design.
How do you protect sentimental or irreplaceable stones?
Every stone is evaluated for structural safety before design begins. Our process prioritizes careful handling, thoughtful setting techniques, and long-term durability so heirloom pieces remain secure for future generations.
Is repurposing jewelry only for engagement rings?
No. Clients repurpose brooches, necklaces, earrings, family gold, loose diamonds, and vintage pieces into modern heirlooms.
Can you use my own gold or gemstones?
Yes. We specialize in repurposing jewelry using your own gold, diamonds, or gemstones. Our jewelers evaluate each piece to determine how it can be safely reused in your custom jewelry redesign. Depending on your vision, we may add new accent stones or metal to complete the heirloom transformation.
Can I ship my jewelry if Iâm not local?
Yes, we offer nationwide jewelry redesign services. Weâll guide you through safe shipping and consultation.
What if my jewelry is damaged or missing stones?
Thatâs a common concern. Our jewelry remount service includes repairing worn prongs, replacing lost gemstones, and restoring vintage pieces before redesigning them. Even if your heirloom jewelry is fragile or incomplete, we can often incorporate it beautifully into a new design.
How long does it take?
Most repurpose jewelry projects take about 1-2 weeks from design approval. Timelines may vary depending on the complexity of your custom jewelry design and any new materials added.
How much does it cost to repurpose jewelry? Is redesigning costly?
The cost of redesigning heirloom jewelry varies depending on the complexity of your new design, the condition of your materials, and whether you choose to add new stones or gold. Most custom jewelry repurposing projects start around $900, with full redesigns averaging $1,200â$3,000. Every quote is personalized after we review your pieces.
Can you repurpose jewelry if Iâm not local to Los Angeles?
Absolutely. We offer nationwide jewelry redesign services. Simply send us photos of your pieces to begin. Once approved, weâll provide insured shipping instructions so you can safely mail your jewelry to us. Weâll share design renderings and progress updates every step of the way.
When do I get to see a design? Do I have to pay first?
We want you to feel completely confident and inspired before moving forwardâso chatting with our team and exploring design ideas is always free. Often, our designers will create beautiful sketches to help bring your vision to life early in the process.
To move into detailed 3D models and realistic renderings, we ask for a deposit upfront. This deposit is credited toward the final cost of your custom piece. That way, you get a clear, tangible preview of your jewelry before production begins, and youâre fully involved every step of the way.
What gemstone and diamond options do you offer?
At Pel & Co., we believe your custom jewelry should shine with stones as unique as your story. Thatâs why we offer a wide range of high-quality gemstones and diamondsâboth natural and lab-grownâwith the same standards youâd expect from luxury brands.
From classic diamonds in every cut and clarity, to vibrant sapphires, rubies, emeralds, and rare gems like alexandrite or tourmaline, weâre ready to help you find the perfect stones to bring your design to life. If you have a special gemstone in mind, just askâchances are we can source it or recommend a stunning alternative.
Our team will guide you through options based on your style, budget, and meaning behind your piece, ensuring your jewelry is truly one of a kind.
What if I want to make changes after the design is approved?
We encourage you to be sure before production starts. Minor tweaks may be possible, but significant changes after approval can affect timing and cost. Weâll always communicate clearly along the way.
Do you offer financing or payment plans?
We understand that custom jewelry is a meaningful investment. Please ask about our payment optionsâwe want to help make your dream piece accessible.
Can you replicate or redesign an existing piece?
Absolutely. Whether you want to update a family heirloom or recreate a design you love, weâll work closely with you to bring that vision to life with fresh craftsmanship.
How do I know the final piece will look like the design?
We provide detailed sketches and 3D renderings before production. You approve every step, and once your piece is ready, we send photos so you see it before it ships. Your satisfaction is our top priority.
Is it safe to order custom jewelry online?
Yes! We use secure payment methods, and every piece is handcrafted in our U.S. workshop. We offer tracking on all shipments and stand behind our quality with excellent customer service.
What if I donât like the finished piece?
We work hard to get it right, and we communicate with you throughout the process. If thereâs ever an issue, please reach out â we want you to love your jewelry and will work with you to make it right.
You Will Never Be Rushed.
Redesigning meaningful jewelry can feel emotional, and we honor that. No one moves forward until you feel comfortable and confident.
Whether itâs preserving history, celebrating a life milestone, or honoring legacy â we guide you thoughtfully every step of the way.
Heirloom Redesign With Care and Intention
Heirloom jewelry carries history â and redesigning it requires more than technical skill. It requires sensitivity to meaning, proportion, and long-term wearability.
At Pel & Co, we guide clients through a thoughtful process that preserves emotional significance while allowing the piece to evolve.
We help clients:
- Evaluate existing stones and materials thoughtfully
- Preserve emotional value while modernizing design
- Avoid common redesign mistakes that compromise sentiment
- Transform inherited pieces into jewelry meant to be worn again
Our goal is not to erase the past â but to carry it forward with intention.